Cobi Bitton is a distinguished business leader who has played a role in strengthening economic ties between Israel and Greece while building a successful career in business development and strategic consulting.

As the CEO of the Israel-Greece Chamber of Commerce, Bitton has been instrumental in fostering bilateral trade relations and promoting business opportunities between the two nations.

His leadership has helped facilitate meaningful partnerships and economic cooperation across various sectors.

Since 2010, Bitton has served as the CEO of Integritas People & Business (IPB), where he has established himself as a leading figure in Business Development and M&A consulting services. Under his leadership, Integritas has become a trusted advisor for businesses in Israel, Greece, the US, India, Dubai, Italy and Germany, seeking to expand their operations and explore new market opportunities.

A significant aspect of Bitton’s work focuses on helping businesses establish and expand their commercial operations internationally. He has developed a particular expertise in:

– Guiding companies through the complexities of international market entry

– Facilitating technology transfer ventures between countries

– Building strategic bridges for cross-border business operations

– Creating practical, actionable strategic plans for international expansion

 

Bitton’s approach to business facilitation emphasizes the importance of personal connections and relationship building. His expertise spans multiple levels of business interaction:

– Person-to-Person: Facilitating meaningful connections between business leaders and decision-makers

– Business-to-Business: Creating strategic partnerships and joint ventures

– Cross-Cultural Communication: Breaking down barriers in international business relationships

In his capacity as a senior advisor, Bitton has provided strategic guidance to entrepreneurs, investors, and startups across multiple industries. His expertise has been particularly valuable in the emerging Foodtech sector, Traditional Industry, Safety and Security, Manufacturing, Proptech and Venture Capital arenas, and  where he has helped companies navigate the complexities of innovation and market entry.

 

His methodology focuses on:

– Developing comprehensive market entry strategies

– Creating actionable implementation plans

– Building sustainable business models for international operations

– Identifying and capitalizing on cross-border opportunities

– Facilitating technology transfer and adaptation to local markets

 

Drawing on his extensive experience in both bilateral trade relations and business consulting, Bitton brings a unique perspective to his advisory work, combining deep market knowledge with practical business insights.     His understanding of both the Israeli and Greek business environments, coupled with his international business acumen, has made him a valuable resource for companies looking to expand their global presence.

Throughout his career, Bitton has demonstrated a commitment to fostering innovation and sustainable business growth, while building lasting relationships between business communities across borders.  His hands-on approach to strategic planning and implementation has helped numerous businesses successfully navigate the challenges of international expansion and technology transfer.