Holding more than 20 years of experience in the food retail industry, I have extensive expertise in purchasing management, business process development, strategic negotiations and leading teams to achieve significant results.

The retail industry has a unique feature: there are no dead ends in commercial transactions. Impasses arise from the choices and approaches of the people involved, not from the object of the transaction. To solve seemingly unresolved problems, someone must realize that it requires creativity and innovative thinking. Skills which I consider fundamental towards success.

Additionally, I follow closely the technological development in our industry, as new technologies are expected to play a decisive role in the coming years. I believe that understanding and proper use of these tools will be instrumental in making informed decisions. However, human judgment will remain irreplaceable and decisive for effective strategic thinking. As Purchasing Director, I lead initiatives that enhance efficiency, innovation and business growth with the responsibility of closely monitoring sales and market shares, ensuring that purchasing strategies contribute to the profitability of the business.