About AgriBusiness Forum

AgriBusiness Forum is a cutting-edge networking and learning event for farmers, leading business, financial services, research and academia, committed to advancing knowledge for the digitization & digital transformation of the agrifood value chain from seed to fork.

AgriBusiness Forum paves paths about integrating partnerships, boosting innovation, enhancing cross-sectoral cooperation and dynamically debating the near-future of the production, processing and distribution of value-added agrifood products in Greece and beyond.

Connecting the greatest exponents of Greek, European and International agriculture, AgriBusiness Forum highlights ‘The future of agriculture in the digital era’ through an intriguing and content driven agenda for Precision Agriculture, Smart Livestock Farming, New Technologies, Financial Instruments, AgriLogistics, the helix between Industry-Research-Academia and the Policies for safe, profitable and sustainable agrifood systems.

  • Highlights video here


 AgriBusiness Forum 2020

Highlights Video

Past Events


Mr. Patroklos Georgiadis

Secretary General, Migration Policy, Reception & Asylum

Ms. Christina F. Legaki

Country Leader, Corteva Agriscience Hellas

Dr. George Stylios

Deputy Minister of Rural Development and Food

Dr. Nikolaos Thomaidis

Professor of Analytical Chemistry, University of Athens


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Contact Us

    AgriBusiness Forum
    c/o Geo Routes Institute


    39 Aristotelous str. Athens 10433 GR


    +30 2102845980

    AB Past Events

     AgriBusiness Forum 2022, Athens

     AgriBusiness Peloponnese 2022

    AgriBusiness Fam-Trip, Netherlands 2022

    AgriBusiness Thessaly 2021

     AgriBusiness Forum 2021

     AgriBusiness Forum 2020

     AgriBusiness Forum 2019

    AgriFood Traction Tour 2019

    AgriBusiness Forum 2018

    “Destination Me” – reconceiving tourism amidst and post Covid-19 era || Geo Routes addresses travelers’ novel behaviors regarding safety, security and privacy

    article by Giannis Balakakis, Chair, Geo Routes Cultural Institute

    Athens, 28/5/2020

    No doubt travel, tourism and events are among the most affected sectors around the world, while scenarios estimate frictions in revenues (up to 1 trillion USD), in international arrivals (up to 1 billion travelers) and job losses (up to 120 million) during 2020 and most probably 2021. Meanwhile, states and industry professionals urge to unlock tourism  while focusing on sector’s recovery the soonest possible. Yet, one critical factor tends to remain unknown in this puzzle for the near-future: ‘How will travelers’ novel behaviors be towards safety, security and privacy amidst and post Covid-19 era?’ This is the challenging bet for the survival and rapid recovery of the industry.

    We at Geo Routes understand the changing face in the future of travel and the rising need for personal space and launched “Destination Me“; a customers centered solution for people who are seeking to explore, experience and being part with the ‘most pure’ side of Greece in safety, security and privacy.

    Geo Routes “Destination Me” effective July 1st 2020 will feature:

    • All the 30 cultural heritage journeys of Geo Routes to Athens and Greece – held under the auspices of the H.N.C. for UNESCO- are turning into private. Any journey is only for couples (2 persons) and families/friends (up to 6 persons), in which no other traveler is allowed to mix with the small groups.
    • The overnights at multi-day trips are in premium hotels, mansions etc, most of them below 20 rooms.
    • All journeys include in-depth visits by licensed tour guides, who safeguarding travelers’ social distancing measures.
    • Experienced chauffeurs and solely private transportation by cars, vans or mini-buses, is disposed to travelers.
    • Nearly all journeys focus on rural areas and the legends of Greece, facilitating intercultural dialogue and contributing to the sustainable development of the local societies.
    • No groups scheduled departures will be available (groups only possible to corporate or associations).

    How Geo Routes reads tourists’ near-future perceptions?

    In 2011, first ever in Greece, Geo Routes launched cultural heritage tourism as a key for sustainable development. Furthermore with 35 years under our belt, we keep on working, brainstorming and analyzing trends, challenges, risks and opportunities across travel and events’ industries. About tourists’ perceptions related to Covid-19, and the impact of those perceptions on future travel decisions, we estimate the following trends and aspects to appear; among which no. 1-9 below were considered for launching “Destination Me“:

    • Travelers’ increased awareness about the cleanliness, hygiene and safety standards at places visited
    • Travelers’ rising consciousness for (social) distancing and privacy throughout the journey
    • Positive demand for boutique services and personalized experiences; group travel is expected to shrink
    • Need for real-time information on course of the journey and upfront about the destination
    • Nature, slightly isolated areas & open-air activities are of increasing appeal over crowded favorites of yore
    • Road-trips with private automobiles may be greatly favored; such travelers may increase near-city vacations
    • Adventure in food (Asian, Indian etc) may take a beating; Mediterranean cuisine opts increased market shares
    • Experiences may prevail over the physical; people may surface as reasons to holiday, but holiday differently
    • Industry may take anything up to 24 months to start climbing back to previous peaks. Till then the headwinds will be strong and severe
    • Increased levels of travel anxiety and concern; fears of infection or ‘stuck’ away from home
    • Priority to domestic and short-haul escapes; overseas journeys or densely populated areas are avoided
    • Flying becomes unpleasable as health-checks get added to check-in routines, enhancing the wait at airports
    • Business travel adjusts rapidly from in person meetings to teleconferencing communication
    • Physical travelling can never be replaced by digital travelling
    • School trips may dry up and be curtailed out of fear for safety of the kids, rather than affordability
    • Air travel may become more expensive and airline tickets will go sky-high
    • Cruises may be shunned for a while; the flow is going to move into unchartered waters for some time
    • Service providers may cease to be arrogant and inflexible to customers; series of offers & freebies are expected

    About Geo Routes Cultural Institute

    Geo Routes Cultural Institute, a nonprofit & nongovernmental organization, is planning, developing and providing cultural heritage journeys and events of cultural, environmental and educational character in Greece and beyond.

    In Greece, Geo Routes eco & cultural journeys highlight cultural heritage, facilitate intercultural dialogue, foster welfare while contributing to the development of rural societies. Geo Routes journeys are held under the auspices of the HNC for UNESCO and since 2013 are acclaimed as UNESCO “best practice” in the framework of the programme Culture-Tourism-Development.

    Furthermore, Geo Routes is owner and official organizor of the leading international conferences, the Balkans & Black Sea Cooperation Forum and the AgriBusiness Forum.


    Download PDF here

    Agriculture & Environment: present & near-future crucial storylines

    May 2020

    Agriculture & Environment: present & near-future crucial storylines


    A) European agriculture new face in the coming years

    • In 2018 Italy lost about 57% of its olive production while Spain followed in 2019, when drought compromised 44% of its production
    • In Sicily, tropical fruit crops, eg. mangoes, papayas or lychees have become part of landscape
    • At least 22 mio EU farmers & workers in agriculture are directly exposed to climate extremes, while 44 mio food-related jobs may also feel their impacts
    • In Spain, 64.7% of farmers have already changed how they managed crops, especially the use of water
    • Farmland value is projected to decrease by more than 80% by 2100 in some regions in southern Europe.
    • Food security is a global concern while the effect of climate on agriculture cannot be isolated to a single country or region


    B) Strong impact of climate change on future crops

    • 2019 was the 5th in a series of exceptionally warm years and the 2nd warmest year globally ever recorded
    • In 2010, the summer heatwave in Russia compromised 30 % of its grain harvest
    • Last decade, weather and climate extreme events linked to climate change, have cost Italy’s agriculture and rural infrastructure about 14 billion €
    • If global temperatures increase by 2°C, rising water deficits in Cyprus, Greece, Italy, and Spain will push up demand for irrigation water between 4 and 18 % by 2100; Scandinavia and Turkey will face harsher droughts
    • In the north, although the growing season may increase, new pests and diseases can jeopardize the potential for higher crop yields


    C) The future of waste

    • Humans waste roughly 30% of their food, at a cost of 1 trillion USD a year, while 10% of people go hungry around the world
    • Plastic waste in the sea could outweigh fish by 2050 if current practices continue. Such meaning the oceans will contain at least 937 million tons of plastic vs 895 million tons of fish by 2050
    • As only 14% of world’s plastics be recycled, there is huge business space of approx. 80 billion USD per year from avoiding the production of so many new plastics from scratch


    Source (A,B): EEA – (C): UBS

    Easter Wishes 2020 | note from AgriBusiness Forum

    Dear All,

    Sadly, it’s been more than a month we’ve all borne witness to the dramatic impact of COVID-19 and how this insidious virus is impacting our families, our communities and our very way of living. In these unprecedented times, my prayers are with anyone infected by COVID-19; while my wishes to you, your family, friends and the humans around the globe are to tide the storm and get back stronger together.

    Amid this devastating period which disrupted conferences, events and travel industries, we made timely decisions about protecting and safeguarding the wellbeing of our people, our clients and our communities in Greece and the World. To this end, since mid-February both Gnomon Events and Geo Routes have gone virtual, fully up and running to ensure our customers’ needs and experience around the clock.

    To best describe how we did in the last 60 days, please allow me providing following updates:

    • Gnomon Events cancelled all meetings, conferences and events been scheduled up until mid-July 2020. Our customers were secured by either postpone their events to Q4/2020 or 2021, or be refunded of the deposits paid.
    • Geo Routes cultural heritage journeys (private or groups) held under the auspices of the Hellenic National Commission for UNESCO were postponed to Q3 or Q4/2020, while voyagers requested for extension to 2021, they have been provided open vouchers valid for 18 months period subject to availability and any rate differences.
    • AgriBusiness Forum event series:
    1. AgriBusiness Forum 3rd international AgTech conference, stays on and will be held in the 1st week of November in Athens-Greece
    2. AgriTourism Summit 2020, stays on and is postponed to end of September 2020
    3. Meat-Dairy-Fish Summit 2020, stays on and will be held in the 1st week of December 2020
    4. 2020 Regional AgTech Summit in Istanbul-Turkey, is cancelled
    1. ATT2020 (Meat-Dairy products) 23-26 August stays on and will be reassessed in late June 2020
    2. ATT2020 (Cross-sector value products) 26-29 August stays on and will be reassessed in late June 2020

    We are closely monitoring the situation as it evolves and looking for best possible business solutions against the pandemic. We will keep you regularly informed about the progresses and achievements with regards to COVID-19.

    Finally in 2020, due to COVID-19 outbreak, hundred millions of Christians -Catholic or Orthodox- couldn’t enjoy Easter thriving celebration, the resurrection of Jesus. May Jesus sacrifice for the humanity be the light for health, peace and prosperity to the world.   

    Warm regards
    Giannis Balakakis

    Chair AgriBusiness and Balkans & Black Sea Cooperation Forum
    President, Geo Routes Cultural Institute

    Agrifood Traction Tour – Netherlands, Noord Brabant, 27-30/8/2019

    An exciting networking & learning event to the Netherlands -worlds’ leading agrifood producer- to provide knowledge and output assessment in Dutch agriculture, horticulture, food technology and deal flows.

    In cooperation with LIB/ZLTO (South Holland Farmers Organization) this tour aims at connecting Dutch and Greek farming businesses and paving paths for further cooperation. Participants will experience a number of field-visits (mainly at family businesses), gain insights on Dutch agrifood systems and establish contacts & networking opportunities. Tour is addressed to farmers, businesses, financial services, research and the public sector, being limited to 35 delegates based on first come-first served basis. Limited seats still available.

    In focus: Precision Farming, Organics, Greenhouses, Livestock farming, Nursery, Hi-Tech, Cooperatives (research, finance, industry)

    • See the web-site here
    • See the program here
    • See who you will meet here
    • See your hotel here
    • Download registration form here

    Why attend

    • Gain insights on the Dutch agriculture, horticulture, food technology and deal flows
    • Listen to first class family farmers, cooperatives and agrifood dynamics of the Netherlands
    • Meet agribusiness leaders, agtech innovators, farmers and producers
    • Expanding horizons and knowledge from world’s agrifood leading country strategies
    • Establish connections & potential cooperation with Dutch family businesses
    • Boost your corporate outreach to a designated audience of farmers, businesses, financial services, research, academia and the public sector
    • Strengthening ties and business relations with fellows to the program attendees

    AgriBusiness Forum 2019

    “The future of agriculture in the digital era” Serres-Greece, 31/10-2/11/2019

    Explore ABF2019 here

    Experience ABF2018 within 3mins here

    AB Speakers ABF 2019

    Speakers 2019

    (in alphabetical order)

    Dr. Konstantinos Baginetas

    Secretary General of Agricultural Policy and Management of European Funds, Ministry of Rural Development & Food

    Mr. Konstantinos Bakasietas

    General Manager, Vine Nurseries Bakasieta

    Mr. Giannis Balakakis

    President, Geo Routes Cultural Institute
    Chair Organizing Committee AgriBusiness Forum

    Dr. Anagnostis Argiriou

    Deputy Director, Institute of Applied Biosciences – CERTH

    Mr. Alexandros Dimitrakopoulos

    Regional Mandate Manager, European Investment Fund (EIF)

    Mr. Lefteris Gitsas

    President, Hellenic National Interbranch Meat Organization (EDOK)

    Mr. Yiannis Glavakis

    Agronomist, former EP MEP, Glavakis Nurseries

    Mr. Anastasios Kalantzis

    Vice-President, Hellenic Plant Importers & Exporters Association

    Dr. Kostas Karantininis

    Professor, University of Agricultural Sciences Uppsala Sweden (SLU)

    Dr. Charalambos Kasimis

    Professor, Agricultural University of Athens

    Ms. Effie Kokoreli

    Head of Agricultural and Bank Assurance, INTERAMERICAN SA

    Mr. George Kostelenos

    Αgronomist-Author, Kostelenos Nurseries

    Dr. Evdokia Krystallidou

    Project Leader, Strategic Project Management Office, American Farm School

    Ms. Effie Lazaridou

    Managing Director, New Agriculture for a New Generation

    Dr. Eleni Maloupa

    Director Institute of Plant Breeding & Genetic Resources, HAO-DEMETER

    Mr. Tassos Mantagaris

    Sector Expert, Eurobank Small Business Segment General Division

    Mr. Christos Meglas

    President, Serres Chamber of Commerce

    Mr. Constantinos Michailides

    Director, Directorate Innovation & Entrepreneurship, Region of Central Macedonia

    Dr. Peter Oudemans

    Professor, Plant Biology & Pathology, Rutgers University, New Jersey, USA

    Dr. Philip Papadopoulos

    Director, Strategic Project Management Office, American Farm School

    Mr. Gregory W. Pfleger

    Consul General of the United States of America to Thessaloniki, Greece

    Mr. Georgios Rigas

    Director, Directorate Animal Genetic Resources and Livestock Facilities, Ministry of Agriculture & Food

    Mr. Panagiotis Sainatoudis

    Founder, Peliti NPO

    Mr. Pavlos Satolias

    President, New Hellenic Confederation of Agricultural Cooperatives

    Ms. Siwarde J. SAP

    V.C. Steering Committee, Balkans & Black Sea Cooperation Forum
    Sr. Economic Policy Advisor, Embassy of the Netherlands

    Mr. Georgios Stratakos

    Secretary General, Ministry of Rural Development & Food

    Mr. Grigoris Tasios

    President, Hellenic Hotelier’s Federation

    Mr. Dimitris Tasioulas

    Executive Chef Thria restaurant, Chef Ambassador for Thessaloniki in 2008

    Mr. Nikos Thymakis

    President, Institute of Agronomic Sciences

    Dr. Nikos Tsotsolas

    Ass. Professor University of West Attica, KalaΘos platform Co-founder

    Dr. Vasilis Vasiliou

    Chair of the Department of Environmental Health Sciences, Yale School of Public Health

    Dr. Dimitrios Vlachos

    Director, Laboratory of Statistics & Quantitative Analysis Methods, Logistics & Supply Chain Management, AUTh

    Mr. Geert Wilms

    Director, Agricultural Innovation Brabant LIB/ZLTO, South Holland Farmers Organization

    Mr. Christos Yiannakakis

    Board Member of Sasoee, Executive Consultant at Venus Growers Cooperative

    Dr. George Zalidis

    Director of the Laboratory of Remote Sensing, Spectroscopy and G.I.S., AUTh, Faculty of Agriculture

    AB Testimonials


    Congratulations on the organization. Thank you so much for the invitation and the hospitality. It was a very interesting forum and very important for the region of Serres.
    I would like to express my congratulations on the organization. You brought together excellent audience with very interesting views and debates. Such events are worthy for the benefit of Greek agriculture, providing significant footprint and contribution to Greeces’ economy.
    We would like to extend our congratulations for organizing Agribusiness Forum 2018 as well as to thank you for the Masterclass that gave floor for agrifood next in Greece and beyond
    For the agricultural region of Serres, AgriBusiness Forum consists an important vehicle for the modernization of the production and the development of the agrifood value chain in Greece and beyond.
    Serres Chamber of Commerce always supports initiatives for the development of the primary sector and the businesses related with. AgriBusiness Forum puts at the forefront innovation and extroversion in one of the most important sectors in Greece.

    AB Partners

    Special thanks to all Partners supported the AgriBusiness Forum events’ series


    Scientific Partners

    Media Sponsors

    Contributors | Field Experts


    Steering Partners